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Posted on: 19 Jun 2018

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Insights from our MD on Brand Marketing

Marketing and advertising are often misunderstood by small business owners. A great analogy I heard recently was that it was similar to going to the gym. One doesn’t expect to see a result after your first session.

We need to work together to ensure your marketing investment leads to the results you had hoped it would.

We need to plan ahead, with a view of expecting a positive result. If we stick to this plan and measure our progress over a time, then we will achieve the desired outcome.

It is something that WE have to work at – together.

I say “we” because, if we are going to succeed at this, we need as much help from you as you would expect from us. We need to make sure that we regularly identify ways in which the way we can influence customers to use your services.

We need to work together to find out what works best for your brand, product or service.

You wouldn’t pay your gym fees, yet sit at home watching TV and expect to get into shape, would you? So, let us work together to make sure your investment into marketing your business leads to the results you had hoped it would.

I have an open line 24/7; please feel free to contact me any time!

“Growth is never by mere chance; it is the result of forces working together.”  – James Cash Penney

John Loesch

MD Tradesman-on-Call